The popular elastics game from earlier decades is making a comeback, much to the surprise of a Christchurch mum and daughter.
Lydia Tait loved playing elastics when she was a kid so it was the game she turned to when trying to encourage her own children to put down the screens and head outside.
“When I was about nine elastics was definitely my favourite thing to do.”
Elastics is a playground game where children take turns jumps over elastic stretched between two other children’s legs, chanting rhymes including this popular one: England, Ireland Scotland, Wales, inside, outside, puppy dogs tails.
The elastic is gradually raised, starting at the ankles and progressing up the body, as the game goes on.
Tait couldn’t find the game at any shops so decided to buy some elastic and make one herself. It looked a bit plain so she dyed it a bright colour.
Edie, 9, loved it and so did her friends, so they made some for Edie’s friends and then sold some through a community Facebook page.
Seeing its potential, Tait set up a store on an online selling platform and sales of Edie’s Elastics boomed.
Within four hours they had sold 800 elastics, before having to stop taking orders to keep up with demand. They have 200 people on a waiting list, which continues to grow. People from all over the country are buying them and Tait has also had queries from people in Australia.
The whole family has now been roped in to help, including Tait’s husband Jodie and their son Roman, 7.
“We had a whole production line last night. We do the dyeing on the stove top. I do the sewing and Edie packages them together.”
She never expected the idea to grow into a business, but the whole exercise has been a good way to show Edie and Roman what goes into running a business and making money.
They make “a little bit” of profit from each elastic and the money goes into Edie’s bank account.
When asked what she plans to do with the money, Edie said she wants to buy a car when she is older.
As well as making them, Tait loves getting out there and playing the game with the kids.
“It’s much harder now as an adult, so much harder.”
She would love the business to keep growing and is now thinking about what other old-school games they could bring back.