81 Absolute Best Black Friday Deals (2020): Amazon, Walmart, Target, Etc.

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Allswell (made by Walmart) has nice mattresses for the price. The Luxe is similar to the Standard Hybrid (which is not currently on sale, but still only $375), with three extra layers of foam and a plusher top cover. Both are hybrids with a full bed of individually wrapped springs inside to prevent motion transfer. We’ve also tried and loved the Supreme, which is on sale for around $750. It offers a plushness you usually don’t find until you hit the $1,200 mattresses.

Birch Natural Mattress for $1,299 ($200 off)

Birch Store (enter BLACKFRIDAY200 at checkout)

Helix is the parent company of Birch, which is a more eco-friendly hybrid mattress. I really like it and so does my partner, even though we have different sleeping preferences. Just keep in mind that it might keep you a little warmer than some other options. This deal comes with two pillows.

PopSockets Phone Accessories Sale: 25 percent off

PopSockets Store

Phone grips make good, small holiday gifts. PopSockets has a sale running sitewide, so it’s a good time to pick up a new grip if yours is grubby. All of these options are around $11 or less. Shipping is free on orders over $20. This is a one-day deal.

Fitness and Outdoors Deals

We have even more picks for the best Black Friday fitness and outdoors deals.

Galaxy Watch Active 2

Photograph: Samsung

Samsung Galaxy Watch Active 2 for $180 ($70 off)

Amazon, Target, Walmart, Best Buy, B&H

This affordable smartwatch can (mostly) do it all, especially if you’re not using iOS. Track fitness stats, check notifications by glancing at your wrist, and enjoy the rarity that is multiday battery life for less than $200.

Fitbit Charge 4 for $100 ($50 off)

Amazon, Fitbit

This simple, straightforward tracker is more of a true fitness wearable and less of a multipurpose smartwatch. You can upgrade its features if you choose to pay $80 a year for Fitbit Premium, but the service isn’t necessary if you don’t need bells and whistles. Check out our Fitness Tracker Buying Guide for more good picks.

Icebreaker Merino Siren Sweetheart Top for $56 ($24 off)


Icebreaker base layers are one of our favorite ways to keep warm. Corespun merino wool wicks away moisture while providing insulating warmth. Senior reviewer Adrienne So rotates these in different colors throughout the winter. The neckline is also quite flattering for Zoom calls and lounging in the living room.

Patagonia Nano Puff Jacket for $139 ($60 off)


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